WPP Media Cuts 2025 ad Spend Predictions in Response to Tariff Uncertainty

WPP Media cuts 2025 ad spend predictions in response to tariff uncertainty

WPP's latest spending forecasts suggest cooler ad spend growth over next five years, a consequence of tariffs uncertainty.

WPP Media Cuts 2025 Global Advertising Revenue Growth Forecast to 6% on ...

WARC: Ad spend growth downgraded to 6.2%, expected to hit $1.16tn in 2025; retail, automotive sectors expected to cut ad budgets

Growth forecasts for advertising spend have been downgraded further this year (-0.5pp to +6.2%) following an initial $20bn cut in March Key sectors such as retail (-6.1%) and automotive (-4.0%) are expected to cut ad budgets in the wake of mounting tariff pressures on supply chains Alphabet, Amazon and Meta are set to take a […] The post WARC: Ad spend growth downgraded to 6.2%, expected to hit $1.16tn in 2025; retail, automotive sectors expecte…

WARC Downgrades Ad Revenue Forecasts Amid U.S. Tariffs - WORLD SCREEN

WARC has lowered its 2025 advertising forecast, projecting a 6.2 percent increase to $1.16 trillion amid market volatility around trade tariffs. The post WARC Downgrades Ad Revenue Forecasts Amid U.S. Tariffs appeared first on WORLD SCREEN.

Global ad market prospects further downgraded as retailers, automakers cut ad budgets and Chinese brands redirect spend due to US trade tariffs

Growth forecasts for advertising spend have been downgraded further this year (-0.5pp to +6.2%) following an initial $20bn cut in March Key sectors such as retail (-6.1%) and automotive (-4.0%) are expected to cut ad budgets in the wake of mounting tariff pressures on supply chains Alphabet, Amazon and Meta are set to take a combined market share of 54.7% excluding China this year – equivalent to $524.4bn – rising to 56.2% in 2026 US ad market p…

Global ad market prospects further downgraded as retailers, automakers cut ad budgets and Chinese brands redirect spend due to US trade tariffs - Lanka Business News

Growth forecasts for advertising spend have been downgraded further this year (-0.5pp to +6.2%) following an initial $20bn cut in March Key sectors such as retail (-6.1%) and automotive (-4.0%) are expected to cut ad budgets in the wake of mounting tariff pressures on supply chains Alphabet, Amazon and Meta are set to take a combined market share of 54.7% excluding China this year – equivalent to $524.4bn – rising to 56.2% in 2026 US ad market p…