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WPP Media and Criteo partner to power performance-driven CTV advertising - Mobile Marketing Reads
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Adtech Criteo has raised its forecasts for the year 2025, after a second quarter marked by solid momentum in retail media and the promising beginnings of connected television (CTV). He took the opportunity to announce a strategic partnership with WPP Media aimed at strengthening commercial intelligence applied to CTV advertising. In the first six months of the year, Criteo's net profit jumped by 72% to $63 million, while net revenue (excluding p…
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