WPP Centralizes Production Capabilities, Retiring Hogarth Worldwide

WPP Centralizes Production Capabilities, Retiring Hogarth Worldwide

WPP is consolidating its global production operations into a new unit, WPP Production, retiring the Hogarth brand and unifying roughly 10,000 employees under a single global production organization.

WPP Production launches as Hogarth is folded into new global platform

The new global production company unites Hogarth and creative producers across the WPP network under the holdco's WPP Open AI platform.

WPP launches WPP Production, unifying global production capabilities under Richard Glasson

New Delhi: The new entity brings together Hogarth, WPP’s global production company, with production teams and capabilities across the WPP network. Richard Glasson, Global CEO of Hogarth, will oversee WPP Production. The move consolidates WPP’s creative production talent into a single global platform aimed at delivering high-velocity content and cinematic-quality storytelling at scale. Commenting on the launch, Richard Glasson said, “This is a tr…

WPP retires Hogarth brand after 18 years

WPP has retired its global creative production agency, Hogarth, after 18 years of operation, launching a new streamlined unit, WPP Production.Founded in London in 2008, Hogarth has served as the primary production arm for WPP’s creative agencies since 2009, when it formed a joint venture with the global holding company.The Hogarth brand will officially cease […]