Wonderhood Studios and The British Skin Foundation release striking real-time DOOH installations to demonstrate risks of sun exposure

Real-time billboards reveal sun damage in UV safety ad - Mobile Marketing Magazine

The British Skin Foundation has teamed up with Wonderhood Studios to unveil ‘The Burnable Billboard’, a powerful new DOOH (digital out-of-home) campaign warning of the dangers of sun exposure in real time. The initiative comes as new research reveals 38% of Britons have already been sunburnt this spring, with 31% admitting they “couldn’t be bothered” to use sunscreen and 25% overexposing themselves in pursuit of a tan. Timed to appear during hig…

Wonderhood Studios and The British Skin Foundation release striking real-time DOOH installations to demonstrate risks of sun exposure

London, UK: Cases of melanoma in the UK are at an all-time high, and while studies show that getting sunburnt just once can triple your risk of getting cancer, only 27% of Brits are taking proper precautions to protect their skin.[i] Drawing attention to the dangers of sun damage, Wonderhood Studios and The British Skin Foundation present ‘The Burnable Billboard’ – the world’s first multiple-location DOOH campaign to reflect the effects of too m…