Beer Giant to Lay Off up to 6,000 Jobs as Demand Slumps Globally

Beer giant to lay off up to 6,000 jobs as demand slumps globally

Global brewing giant Heineken is gearing up to eliminate up to 6,000 jobs globally over the next two years, citing slowing beer demand and rising cost pressures across key markets.

Heineken Layoffs Part of Broader Beverage Manufacturing Trend - The Food Institute

Heineken’s recent layoffs underscore a broader shake-up in beverage manufacturing as automation rises and beer volumes fall.

Beer Buzzkills: Heineken to Cut 6,000 Jobs

Heineken N.V., the Dutch brewing heavyweight behind brands like Heineken, Amstel, and Birra Moretti, announced on a  February 11 media call, that it is looking to cut between 5,000 and 6,000 jobs over the next two years as part of a plan to boost efficiency, in part, through productivity savings from AI. According to CNBC, the move comes as beer sales soften in key markets and the company looks to streamline operations and sharpen its competitiv…

Heineken to cut up to 6,000 jobs

Heineken has recently announced plans to reduce its global workforce by between 5,000 and 6,000 roles over the next two years as part of a wide-ranging cost and productivity programme unveiled alongside its 2025 full-year results. The brewer reported modest net revenue growth for the year but faced continued pressure on total beer volumes, reflecting softer consumer demand and ongoing economic challenges across several key markets. Simplifying t…