Williams F1 adds banking giant to partner roster ahead of pivotal season

Williams builds diversified sponsorship base with new deals and Kraken renewal

The post Williams builds diversified sponsorship base with new deals and Kraken renewal appeared first on SportsMint Media. Atlassian Williams F1 Team has announced a quartet of commercial agreements that underline the team’s evolving off-track strategy, spanning technical performance, financial services, consumer lifestyle and digital fan engagement. The team has confirmed new partnerships with Sparco, Nuveen and Wilkinson Sword, alongside a lo…

Nuveen and Atlassian Williams F1 Team Announce Global Partnership Built on Performance That Endures

The best partnerships build strength, momentum, and something greater than the sum of their parts. That belief sits at the heart of global asset management firm Nuveen’s newly announced partnership with the Atlassian Williams Formula 1 Team: two brands with unrivalled heritage and a focus on future performance.Beginning in the 2026 season, as an official partner, the Nuveen logo will appear across every physical expression of Williams—from the r…

Formula 1 News: BNY joins Atlassian Williams F1 Team as Official Bank

BNY (NYSE: BK), a global financial services company, and the Atlassian Williams F1 Team today announced a long-term partnership, bringing together two global brands anchored in heritage, a focus on … Read More The post Formula 1 News: BNY joins Atlassian Williams F1 Team as Official Bank appeared first on AutoRacing1.com.

F1 week in deals: Williams add three new partners and extend Kraken deal - BlackBook Motorsport

With Formula One pre-season testing up and running, the sponsorship machine continues to accelerate ahead of the opening race on 8th March in Australia. To keep you updated on the latest developments, BlackBook Motorsport brings you this week’s commercial news from across the grid. Audi Partner: AlephDesignation: Official partnerDuration: Not disclosedDetails: The digital advertising specialist will assist the team in identifying local communiti…

BNY, Atlassian Williams F1 Team announce long-term partnership

BNY (NYSE:BK), a global financial services company, and Atlassian Williams F1 Team today announced a long-term partnership. The post BNY, Atlassian Williams F1 Team announce long-term partnership appeared first on FX News Group.

Williams F1 adds banking giant to partner roster ahead of pivotal season

Banking giant BNY has joined Williams F1’s suite of blue-chip sponsors as the team steps up preparations for the 2026 season. As part of the partnership, BNY’s branding will be emblazoned on the kit of drivers Alex Albon and Carlos Sainz, and the bargeboards, chassis top and halo of the team’s FW48 car. The New York-headquartered financial services provider follows Atlassian, Gulf, Duracell, Kraken and Wilkinson Sword in partnering with Wantage-…