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Williams F1 Announces New Partnership with Major British Brand Ahead of FW48 Launch

Summary by Motorsport
The Williams Formula 1 team has announced a new partnership with Wilkinson Sword as the Grove outfit's official men's grooming partner.The partnership with the British brand will see the Wilkinson Sword logo on the nose box, halo and engine cover of the highly anticipated FW48, which is due to be unveiled on 3 February. The branding will also be featured on towels and balaclavas, as well ...Keep reading
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The British brand Wilkinson Sword announces a multi-year partnership with the Atlassian Williams F1 Team team. It thus becomes an official partner for shaving and men's care. This alliance marks a turning point for Wilkinson Sword [...]

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Convenience Store broke the news in on Thursday, January 29, 2026.
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