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Top SportsMarketing.fr News

2025 NBA Draft: Dallas Mavericks select Cooper Flagg with No. 1 pick
NBA Draft · United States

2025 NBA Draft: Dallas Mavericks select Cooper Flagg with No. 1 pick

64% Center coverage: 275 sources
The Dallas Mavericks selected Duke freshman forward Cooper Flagg with the No. 1 pick in the 2025 NBA Draft on Wednesday night, capping off a chaotic year filled with injuries, underachievement, and a mind-boggling trade that shook the league.See the Story
Liberty Media's $5B Motorcycle Racing Deal Crosses Finish Line
Motorsports

Liberty Media's $5B Motorcycle Racing Deal Crosses Finish Line

100% Center coverage: 3 sources
Liberty Media has expanded its sports empire with a motorsport it say has U.S. growth potential.See the Story
Ligue 1. neither Dazn, Canal, Bein nor Amazon, the Lfp Formalizes the Production Company
Amazon · France

Ligue 1. neither Dazn, Canal, Bein nor Amazon, the Lfp Formalizes the Production Company

Coverage: 2 sources
Mediawan Sport will produce the new channel dedicated to Ligue 1. The Professional Football League officially announced late Monday afternoon the selection of Mediawan Sport to handle editorial production for its future Ligue 1 broadcasting platform. This decision follows a call for tenders launched by LFP Media. Mediawan Sport, a subsidiary of the Mediawan group supported by Xavier Niel and headed by Pierre-Antoine Capton, was selected for all …See the Story

Why Decathlon, Intermarché, Lidl and Picnic are competing in the Tour de France - RetailDetail EU

The world’s biggest cycling event does not leave leading retailers indifferent. Four international chains are major sponsors in the race over the next three weeks. Why? Opportunity It goes without saying that this Tour de France is a great opportunity for sports retailer Decathlon: the stage race started in Lille, where the chain’s headquarters are also located. Cycling is one of the focus categories for the company, which wants to win a place a…Cycling · Hauts-De-FranceSee the Story

Carlos Alcaraz Becomes Danone's New Global Ambassador - World Tennis Magazine

Coverage: 2 sources
Spanish tennis player Carlos Alcaraz has become Danone’s new global ambassador. At just 22 years old, the tennis icon will play a cross-functional role across the Group’s brands and categories to promote long-term healthy habits, focusing on balanced nutrition, healthy hydration, and regular physical activity from an early age. As the embodiment of a new generation of athletes: high performing, but also authentic, inspiring, and deeply rooted in…Carlos Alcaraz · FranceSee the Story

7 Questions to Junior Sefu, Co-Founder of the Genesis Management

Once it is not customary, Sportsmarketing.fr met with a sports marketing agency but not just any one, The Genesis Management, based in Paris and founded by two young entrepreneurs passionate about sport, culture and the accompaniment of high-level talent. Today the agency represents several professional footballers working in clubs as well as in national selections, and is distinguished by a modern approach to management: career development, bra…Paris, France · ParisRead Article

Adidas Originals X Samuel L. Jackson: a Bold and Powerful Campaign

Adidas Originals has just unveiled its latest advertising campaign led by iconic actor Samuel L. Jackson. A bold choice that embodies the brand's new strategy to the three bands in the lifestyle universe. As the streetwear market becomes increasingly competitive, adidas intends to reaffirm its cultural heritage while seducing a new generation. Historically associated with high-level sport, adidas has developed its Originals division for several …France · FranceRead Article

Trek Unveils His New Painting for the Tour De France 2025 - sportsmarketing.fr

Trek's latest Project One ICON model will make its debut in this year's Tour de France with the men's Lidl-Trek team. Couler is inspired by abstract expressionists and channels the movement and spontaneity found in artists' works such as Matisse and Pollock. The design uses the colors of the Lidl-Trek team in bold brush strokes and superimposed textures, with paint splashes and hand-painted shapes that give the bike a dynamic and expressive look.France · FranceRead Article

A Parliamentary Report Estimates Total State Spending for the Paris 2024 Games at €3.7 Billion

100% Left coverage: 1 sources
Renaissance MP Benjamin Dirx presented, on Wednesday, less than ten days after the Court of Auditors' evaluation, his report on the budgetary impact and legacy of the Olympic and Paralympic Games in Paris 2024, which Le Monde consulted.Paris Olympics · ParisSee the Story

Tiktok Invites Himself to the Tour De France with the Tiktok Cycling Race

TikTok, the short video platform, invites once again on the Tour de France by launching an unprecedented and entertaining activation: the TikTok Cycling Race. From 29 June to 21 July, on the occasion of the Tour de France 2024, TikTok offers cycling fans and sports enthusiasts to experience the event differently, by focusing on creativity and community interaction. A digital challenge to celebrate cycling The #TikTokCyclingRace is a digital chal…TikTok · ParisRead Article

Tour De France 2025 Stage 1 Preview

Saturday, July 5, 2025: Lille Métropole - Lille Métropole, 185 kmTour De France · LilleSee the Story

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