Widespread Use of AI Tools Could Make It Harder to Craft Effective Business Communications
4 Articles
4 Articles
Researchers Warn Widespread AI Use May Make Business Storytelling Harder As Communications Become Increasingly Similar
By Joe Stafford, University of ManchesterNew research suggests widespread use of generative AI creates new challenges for businesses seeking to stand out through their business communications.Image: DIW, CC BYGenerative AI tools such as ChatGPT make it easier for business owners to produce polished pitches, business plans and other communications, but according to new research from The University of Manchester and Canada’s University of Alberta,…
Widespread use of AI tools could make it harder to craft effective business communications
Generative AI tools such as ChatGPT make it easier for business owners to produce polished pitches, business plans and other communications, but according to new research from The University of Manchester and Canada's University of Alberta, their widespread use could ultimately make it harder for businesses to effectively communicate with their audiences.
Language encodes a lot of information about a person's identity, psychological state, or social context, but the use of AI tools as editorial assistants makes styles more similar, tending to common linguistic patterns.
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