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Why the hardest part of changing isn't finding something better — it's letting go of what used to work
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Why the hardest part of changing isn't finding something better — it's letting go of what used to work
Tension: Brands invested heavily in digital transformation yet kept executing strategies designed for a world that no longer exists. Noise: A flood of AI tool announcements and platform updates created the illusion that adoption alone constituted strategy. Direct Message: The gap between tool access and strategic readiness defines which brands lead and which ones scramble to catch up. To learn more about the DM News editorial approach, explore T…
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