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Cannes Lions Scandal 2025: Global Backlash
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3 Articles
BBDO Guerrero Creative Director Nikki Sunga decodes the impact of brand-powered sound across global works in her full-circle moment as a Cannes Lions jury - adobo Magazine Online
CANNES, FRANCE – For BBDO Guerrero Creative Director Nikki Sunga, stepping into the 2025 Cannes Lions International Festival of Creativity grounds after nine years still feels “surreal.” From first arriving at the French Riviera in 2016 as a wide-eyed, under pressure Young Lions representative from the Philippines, Nikki is now invited to be one of the jury members of the Audio and Radio category. “The leap from competitor to juror didn’t happe…
Cannes Lions Scandal 2025: Global Backlash
Not every story that makes global headlines stays there. Some stories, if you read between the lines, echo closer to home than we’d like to admit. The recent scandal surrounding the Cannes Lions International Festival of Creativity is one of those. Cannes Lions is often referred to as the Oscars of advertising, a platform where the most creative, impactful, and trendsetting work from across the globe is awarded. It’s a place where agencies dream…
Our columnist Liane Siebenhaar believes that the desperate attempt to refine creativity with measurable success leads directly to fictionalization without the right control mechanisms. A plea for real effect instead of AI-blender. The article Why the Effie is immune to the Cannes-Fake scandal was first published on sales.
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