MAGNA, DirecTV Team To Share ‘Untapped Value in Pause Ads’ | Radio & Television Business Report

MAGNA, DirecTV Team To Share ‘Untapped Value in Pause Ads’ | Radio & Television Business Report

“While advertisers have long focused on placing ads during traditional commercial breaks, a new opportunity is continuing to gain momentum: pause ads.” That’s the claim being made by DirecTV Advertising, which has teamed with MAGNA Media Trials for a newly released study on a potential new headache for traditional media sellers: ads that appear when viewers hit the pause button while watching TV. “Pausing isn’t just a momentary stop in the conte…

Why Pause Ads Are Popular, According To New DirecTV/Magna Study

Streaming services have been ramping up the number of commercials the air per hour. For consumers who flocked to streaming because it was commercial free, that’s a bit of a bummer.Now subscribing to a streaming service with ads is cheaper than their commercial free versions, but the distractions and interruptions that plagued TV viewers are back as profitability becomes the most important metric for direct-to-consumer streaming services.Naturall…