Why OpenAI is 'running at lightning speed' to build an ad business

Why OpenAI is 'running at lightning speed' to build an ad business

Subscribe: Apple Podcasts • Spotify OpenAI’s ad playbook may leave some marketers with whiplash given its pacing. In the last month, the platform has struck deals with ad tech partners like Criteo and Smartly, hired former Meta exec Dave Dugan to oversee its ad business, launched a self-serve manager in testing, rolled out pixels to track ad conversion — and now, its ads are getting cheaper. That’s a lot for a company that only launched an ads b…