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Why Decathlon, Intermarché, Lidl and Picnic are competing in the Tour de France - RetailDetail EU
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Why Decathlon, Intermarché, Lidl and Picnic are competing in the Tour de France - RetailDetail EU
The world’s biggest cycling event does not leave leading retailers indifferent. Four international chains are major sponsors in the race over the next three weeks. Why? Opportunity It goes without saying that this Tour de France is a great opportunity for sports retailer Decathlon: the stage race started in Lille, where the chain’s headquarters are also located. Cycling is one of the focus categories for the company, which wants to win a place a…
To support the Intermarché-Wanty cycling team, a Guinguette of the fans is deployed four times this summer on the routes of the Tour de France. This festive and free venue brings together the cycling and team fans waiting for the riders to pass. Participants can meet sporting challenges, taste local products and encourage the riders together. Sportsmarketing was also present Sunday, July 6 between Valenciennes and Boulogne-sur-Mer, specifically …
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