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Why cutting marketing in hard times is fatal for brands - DecisionMarketing
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Why cutting marketing in hard times is fatal for brands - DecisionMarketing
In times of economic downturn or uncertainty, businesses often look inward – streamlining operations, freezing hires, and yes, slashing budgets. In the thick of global economic uncertainty (again), with global growth forecasts slashed, volatile interest rates, and the ripple effects of US tariffs, it’s no wonder brands are looking for ways to save. But one common casualty of these cost cuts can be fatal: marketing. Cutting marketing when times …
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