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Why communities are key to authenticity - The Media Leader

Summary by themedialeader.com
The average Brit is part of 3.2 communities and brands should consider community-based targeting to reach them with advertising that appeals to their sense of identity beyond simple demographics. That is according to new research from MG OMD in partnership with the UK’s largest publisher, Reach. It found that 65% of the UK population is in at least one form of community. The Belonging in Britain report, revealed on Wednesday at MG OMD’s Unlocks …
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Why communities are key to authenticity - The Media Leader

The average Brit is part of 3.2 communities and brands should consider community-based targeting to reach them with advertising that appeals to their sense of identity beyond simple demographics. That is according to new research from MG OMD in partnership with the UK’s largest publisher, Reach. It found that 65% of the UK population is in at least one form of community. The Belonging in Britain report, revealed on Wednesday at MG OMD’s Unlocks …

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themedialeader.com broke the news in on Friday, April 4, 2025.
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