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Why are PMMs spending more on professional development?
Summary by Product Marketing Alliance
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Why are PMMs spending more on professional development?
The PMM role has always demanded a certain level of agility, whether it’s adapting to new product launches, responding to changing market dynamics, or balancing sales and product teams. But, in 2025, PMMs aren’t just adjusting. They’re actively investing, and not just in their outputs, but in themselves as well.According to The State of Product Marketing Report 2025, the share of product marketing budgets being allocated to training and professi…
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