When everywhere became nowhere: what retail learned from chasing teen audiences across 13 platforms

When everywhere became nowhere: what retail learned from chasing teen audiences across 13 platforms

This article was published in 2026 and references a historical event from 2008, included here for context and accuracy. Tension: Retailers chasing youth audiences face the impossible choice between meeting teens everywhere they congregate or building meaningful presence nowhere. Noise: The industry conflates platform quantity with audience connection, mistaking ubiquity for relevance in youth marketing strategies. Direct Message: Strategic plat…