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What’s Your Event Vibe? Inside a Low-key Fujifilm Launch - Event Marketer
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What’s Your Event Vibe? Inside a Low-key Fujifilm Launch - Event Marketer
Tapping into a garden party aesthetic, which is more Gen Z-friendly than a wild night out, Fujifilm leveraged the atrium at The Line Hotel in Los Angeles for an official launch event for the new X half digital camera. The X Summit Experience on May 22 featured a lush, social-friendly space where demos, community and the “passable” nature of the camera took the focus. The footprint involved simple physical production elements by design with messa…
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