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What to Learn From Retail’s In-House Agency Shift
Summary by Total Retail
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What to Learn From Retail’s In-House Agency Shift
The retail industry has handed every brand team a masterclass in transformation. From Support Function to Strategic Powerhouse Remember when brand teams were the “logo police” — i.e., the folks who made sure the company colors didn’t get butchered in the latest sales deck? Those days are gone. What started as cost-cutting conversations has evolved […]
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