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What Makes a Great Sales Development Rep (SDR) in the AI era?
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What Makes a Great Sales Development Rep (SDR) in the AI era?
With AI reshaping the B2B SaaS sales process, are Sales Development Representatives (SDRs) even necessary in 2025? Despite what you might read, it’s a resounding yes. As closing SaaS deals gets harder – from increased competition and heightened customer expectations to longer sales cycles and smaller budgets – the need for best-in-class SDRs (boosted by AI) gets greater. In this article, we’ll draw on insights from our SaaS Revolution podcast…
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