What It Really Takes to Earn a Fernet Coin, According to the Branca Family

What It Really Takes to Earn a Fernet Coin, According to the Branca Family

How a bitter Italian liqueur sparked a global bartender ritual.Courtesy of FRATELLI BRANCA DISTILLERIEAmong bartenders and the cocktail-savvy, Fernet Branca is a bitter amaro with a reputation as a welcome shot, referred to affectionately as a “bartender’s handshake.” Fernet Branca didn’t coin that term, but it coined something else. Literally. The brand distributes collectible coins among the most loyal fans of the liqueur and its bitter, menth…