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What Is Contextual Advertising? Definition, Benefits & Real-World Examples
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What Is Contextual Advertising? Definition, Benefits & Real-World Examples
Marketers now face a big challenge. Consumer attention is scattered, and privacy rules are getting stricter. They must deliver personalized ads but avoid crossing ethical or legal lines. Contextual advertising is a strategy. In 2023, contextual advertising spending was estimated at US$ 227.38 billion on the global level. The source expected it to more than double by 2030, when it was forecast to amount to US$ 562.1 billion. It focuses on relevan…
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