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What if the Real Shopping Brake Was the over-Full of Choice? Volkswagen's Demonstration
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With its new advertising saga designed by DDB Paris, Volkswagen France is focusing on a character who is committed to tackling a real problem (but an imaginary disease): decidophobia, or the fear of choosing. In a car market saturated with models, engines and brands, the campaign stages Maxime, a man surpassed by hyper-choice, to reaffirm the promise of the brand: a simple, safe and trusted choice.
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