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What goes into creating the Amazon Port at Cannes? - Brand Innovators
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What goes into creating the Amazon Port at Cannes? - Brand Innovators
Amazon is back at the Port this year with a new rebrand and its largest activation to date to show for it. The space is designed by Salt and Pinch for the third year in a row. This year the theme is blending quiet luxury with immersive storytelling, which came out of research by insights from Amazon Ads’ “Beyond the Generational Divide,” which is launching Monday, June 16, on the Cannes Lions mainstage. The study challenges traditional demograp…
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