Published • loading... • Updated
What NOT to Expect at Apple's 'Surprise and Shine' September 9 Event
The keynote is expected to feature Apple’s first foldable iPhone, with reports also pointing to new Watches, AirPods and a smart home device.
- Apple will host its annual product launch event tomorrow at 1 p.m. ET, marking the first major presentation under new CEO John Ternus, who took over from Tim Cook on September 1.
- Dubbed the 'Surprise and Shine' fall event, this presentation follows Ternus's brief eight-day tenure as CEO after Cook announced his stepping down in April, making this a consequential debut for the new leader.
- Much anticipation centers on a rumored foldable model, potentially named 'Ultra' or 'Duo,' which leaks suggest will cost around $2,000 to $2,500 with a 7.7- to 7.8-inch inner display and four cameras.
- Apple's strategy narrows to premium models, with iPhone 18 Pro and Pro Max featuring the A20 chip for enhanced image processing, while AirPods 5 and Apple Watch Series 12 receive iterative updates.
- Narrowly focused on premium smartphones, the event relegates other updates—including new Macs, revamped Apple TV, and a smarter HomePod—to a separate presentation later this year.
Insights by Ground AI
Podcasts & Opinions
14 Articles
14 Articles
The Dallas Express NewsReposted by 
wbap.com
wbap.comApple’s ‘Surprise and shine’ Event Is Wednesday — What Is Confirmed And What Is Rumored
Apple will hold a special product event Wednesday, marking the company’s first major launch presentation since John Ternus became chief executive officer on September 1. The event, carrying the tagline “Surprise and shine,” begins at 10 a.m. Pacific time — noon in Dallas — on September 9. Apple says viewers can watch on Apple.com or […]
·Dallas, United States
Read Full Article
Coverage Details
Total News Sources14
Leaning Left6Leaning Right2Center3Last UpdatedBias Distribution55% Left
Bias Distribution
- 55% of the sources lean Left
55% Left
L 55%
C 27%
R 18%
Factuality
To view factuality data please Upgrade to Premium
