Everything Apple Announced at the September 2026 Event

Everything Apple Announced at the September 2026 Event

Apple's "Surprise and Shine" event took place today, and the company introduced the iPhone 18 Pro and Pro Max, the new foldable iPhone Duo, new Apple Watch models, and AirPods 5. It took Apple over an hour to announce everything, but we have an 11-minute recap for those who want a quick but detailed overview of everything. Subscribe to the MacRumors YouTube channel for more videos. Our full event coverage is below with more information on all of…

Everything Apple launched at its “Surprise and Shine” event, with prices

Apple unveiled its first foldable iPhone, iPhone 18 Pro models, new Apple Watches and AirPods 5 at its “Surprise and Shine” event. Here’s what each product costs.

Everything announced at the Apple Surprise and Shine event

Apple held its Surprise and Shine event on Wednesday, September 9, 2026, at the Steve Jobs Theatre in Cupertino.

Apple's 'Surprise and Shine' event: What the talking heads are saying

The clips that caught my eye. More as they come in.

Apple’s Surprise and Shine Event: Replay the Keynote and Product Videos

If you didn't follow the livestream of today's Apple Surprise and Shine event, you can replay it on Apple's Events site or YouTube. The keynote video can be streamed here and on the Apple TV using the TV app. A high-quality version will also be available through Apple Podcasts as a video and audio podcast. An American Sign Language version of the event keynote is available on the Apple Events page too. Apple Surprise and Shine Keynote Come back …