What a “US Version” of TikTok Could Mean for Advertisers - Basis Technologies
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1 Articles
What a “US Version” of TikTok Could Mean for Advertisers - Basis Technologies
Few advertising platforms have weathered as much turbulence—or captured as many headlines—as TikTok. Since its swift rise in popularity, the app has been the target of multiple US ban attempts, faced government hearings over national security concerns, and become ground zero for debates over youth safety and mis- and disinformation. At the same time, TikTok has in many ways reshaped digital advertising, driving the rise of short-form video, ushe…
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