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News from basis.com

See all of basis.com news coverage in one place. Discover how basis.com’s media bias informs their coverage and compare with thousands of other news outlets.

Overall, we’ve indexed 18 stories from basis.com over the past 3 months.

Ground News rates basis.com’s media bias as unknown. Ground News is unable to assign a bias rating and does not have ratings available from Ad Fontes Media, All Sides, and Media Bias/Fact Check.

basis.com’s aggregated factuality score is Unknown. Factuality is assigned by combining fact check, credibility, and reliability ratings from Ad Fontes Media and Media Bias/Fact Check.

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Top basis.com News

The Future of MMM - Basis Technologies

The Future of MMM - Basis Technologies

Fragmentation in the marketing industry isn’t new—but the pressure to make faster, smarter decisions in today's increasingly complex landscape is. In this episode, Greg Dolan, CEO and co-founder of Keen Decision Systems, joins host Noor Naseer to discuss how marketing mix modeling (MMM) is evolving to meet these challenges. Greg outlines how breaking down marketing silos with a top-down and bottom-up approach can drive better decisions, collabor…Read Article

What’s The Latest with Big Tech? - Basis Technologies

Google · United States

What’s The Latest with Big Tech? - Basis Technologies

From AI advancements to regulatory crackdowns, the biggest changes in advertising often start with Big Tech. While the industry remains as complex and fragmented as ever, the major players—Google, Meta, Amazon, and the like—have a significant influence on how advertisers work and influence the trajectory of the entire industry. For marketing leaders, keeping up with the latest Big Tech developments is essential to understanding where the industr…Read Article

2025 Holiday Shopping & Advertising Trends Report - Basis Technologies

United States · United States

2025 Holiday Shopping & Advertising Trends Report - Basis Technologies

It’s the most wonderful time of the year—for revelers, shoppers, and brands alike. The holiday shopping season is more than just a time for great deals. It’s when advertisers do some of their most important work, with marketing efforts that can help fuel key sales and end theyear on the right foot. Looking for an edge with your Q4 campaigns? This in-depth research report, based on a survey of 2,000 US consumers and conducted in partnership with …Read Article

Media & AI: exponential change is here

The media industry has been trapped in digital disruption for two decades. AI is only going to accelerate that change. Buckle up.Artificial Intelligence · Germany See the Story

Balancing Performance with Brand in Uncertain Times - Basis Technologies

Amidst mounting trade disputes, shifting tariff policies, and a consumer base that’s worried about the future and pulling back on spending, marketing budgets are projected to remain flat this year. And as those budgets come under increased scrutiny, marketing leaders will once again come face to face with that age old conundrum: How to allocate spending between brand awareness and performance. As marketers rethink their media budgets (and consid…Read Article

Navigating Consumer Skepticism Around AI in Advertising - Basis Technologies

Since ChatGPT’s public debut just a few years ago, generative AI has quickly gained traction as a transformative force both within advertising and beyond. Brands and agencies have embraced the technology with enthusiasm, using it to drive efficiency, reduce redundant and manual tasks, and unlock creativity. In fact, more than 90% of industry professionals say they use gen AI in their work monthly and more than 70% say they use it every week. But…Artificial Intelligence · United States Read Article

Beyond Retail: The Rise of Commerce Media - Basis Technologies

Commerce media has all the characteristics of a digital advertising channel that brands of all kinds can’t afford to ignore. What began with retailers has expanded into travel, payments, and other sectors rich in transactional data—empowering advertisers to connect with targeted audiences in relevant moments with personalized messages. Because commerce media is powered by first-party data, those audiences, moments, and messages are as targeted, …United States · United States Read Article

Innovations in Search and Social Advertising - Basis Technologies

Our media experts provide context and analyses on the latest search and social news in this monthly roundup.Read Article

Convergent TV Advertising in 2025 - Basis Technologies

Largely speaking, TV was simpler in the days of yore. Sure, there was the stress associated with missing the start of your favorite sitcom (in the days before DVRs or streaming), or the conflict that arose when two of your go-to shows aired opposite one another. But just a decade ago, watching TV was relatively straightforward. Fast forward to today, and watching your favorite TV content has become an increasingly complex and decision-riddled en…Television Read Article

Turning Economic Turbulence into Growth: Tech-Driven Strategies for Agency Leaders - Basis Technologies

Economic pressures are mounting across the advertising industry. The sector saw its fifth straight month of job losses in April, while growth predictions for the year have been downgraded. This decline is partly driven by a steep dive in consumer sentiment, which is now 26.5% lower than at the start of the year and at the second-lowest level ever recorded. Amidst this turbulence, more than 60% of advertisers expect their budgets to shrink betwee…Read Article

How Advertisers Can Adapt to Google’s AI Overviews - Basis Technologies

Google’s AI Overviews (AIOs) are quickly reshaping search marketing and advertising. As AIO prevalence grows, early data reveal effects on both organic and paid media performance. And while AIOs are still fairly new and studies on their impact are preliminary, these findings provide meaningful insights for search advertisers looking to adapt their strategies. How Prevalent Are AI Overviews in Google Search? Since Google introduced AIOs, their pr…Google · United States Read Article

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