What a Giant $20 Erewhon Strawberry Says About the Future of Food

What a Giant $20 Erewhon Strawberry Says About the Future of Food

It’s no secret that Erewhon caters to those seeking a luxury shopping experience. The Los Angeles-based grocery chain isn’t where you go for budget-friendly essentials—it’s where you splurge on $20 celebrity smoothies, like Hailey Bieber’s Strawberry Glaze Skin Smoothie, or a $21 Combo Plate for lunch. Even the produce comes with a premium price tag. Earlier this year, Erewhon made headlines for selling a single luxury strawberry for $20. Why wa…