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Wells Fargo Breaks Through World Cup Despite Lack of Sponsorship
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Wells Fargo Breaks Through World Cup Despite Lack of Sponsorship
Wells Fargo is not a U.S. soccer or FIFA World Cup sponsor, though that hasn't stopped the brand from being one of the event's most visible brands to-date – thanks in part to its work with Visa.Despite Wells Fargo not being a sponsor, Visa is a global FIFA partner and its World Cup focus was centered around its Wells Fargo Visa Active Cash Credit Card. iSpot data shows that by airings, Wells Fargo is tied for No. 4 among all brands during live E…
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