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Weetabix appoints media planning and buying agency
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Weetabix appoints media planning and buying agency
Cereal brand Weetabix has reappointed Mindshare as its media planning and buying agency without a pitch, having last undertaken a media review in 2023. The move will see the WPP-owned agency’s initial 18-month contract extended, with Campaign reporting that it will also include an expanded remit. “Mindshare has been instrumental in driving success for Weetabix in recent years, leveraging strategic media planning to ensure our brands deliver comm…
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