‘We Want To Be A Top Three Indy’ – Merchantwise Group Has Lofty Ambitions But Jaywing & Frank Digital Provide It With Media Buying Muscle & Scale

‘We Want To Be A Top Three Indy’ – Merchantwise Group Has Lofty Ambitions But Jaywing & Frank Digital Provide It With Media Buying Muscle & Scale

Merchantwise Group, one of Australia’s fastest growing integrated marketing and media companies, has acquired award-winning data, creative and performance marketing agency, Jaywing, and digital product and UX specialist, Frank Digital. B&T Caught up with Tom Geekie and Alan Schauder to discuss the merger, how it benefits both parties and its plan to become a top […]

'A transformative moment': Merchantwise Group acquires Jaywing and Frank Digital

Merchantwise Group is on a mission to become a “top five independent marketing and media agency”. To accelerate this growth, the group has made a major acquisition, boosting its capabilities across AI-powered media, data strategy, performance marketing, UX/UI, and digital product development.The integrated group has today announced the acquisition of Jaywing and Frank Digital, marking […]

Merchantwise Group acquires Jaywing and Frank Digital

Merchantwise Group has acquired data, creative and performance marketing agency Jaywing, and digital product and UX specialist Frank Digital, as part of its plan to become one of Australia’s top five independent marketing and media agencies. The deal is Merchantwise Group’s second acquisition in 2025 and its largest to date, doubling the size of the business. Backed by Sydney-based private equity firm Parc Capital, the group has reported more th…