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WARC: Netflix set to earn $8 billion in ad revenue by 2030
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8 Articles
WARC: Netflix set to earn $8 billion in ad revenue by 2030
(Stock image) Netflix is on track to capture nearly 10 percent of global connected TV (CTV) advertising spend by 2027 as its ads business accelerates from a nascent revenue stream into a central growth driver, according to a new report from WARC Media. WARC forecasts Netflix will increase its share of global CTV ad spending from 3.7 percent in 2025 to 9.2 percent in 2027. The projection follows a year in which the company’s advertising revenue s…
Billing with ads should reach US$ 3 billion already in 2026 and increase participation in the global connected TV market
While Netflix's subscription revenues still account for the majority of its sales, advertising revenues account for only 3.3% of its annual profits, according to a study conducted by Warc published on Wednesday. According to the latter's forecasts, in ...
For a long time focused on subscription, Netflix is now speeding up advertising. According to the Platform Insights: Netflix report published by WARC Media on February 18, 2026, the platform could capture nearly 10% of global advertising investments in connected television (CTV) by 2027. A rapid increase that marks the shift from an experimental advertising offer to a real engine of growth, says WARC. If subscription still constitutes the bulk o…
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