Warby Parker Joins Brands that Have Killed Home Try-on in Favor of Virtual Tests

Warby Parker joins brands that have killed home try-on in favor of virtual tests

This story was originally published on sister site, Modern Retail. The end may be near for at-home try-on programs. Warby Parker, the eyewear brand that helped pioneer online glasses sales in the 2010s, said last Thursday on its quarterly earnings call that it would end its home try-on program by the end of the year. […]

Warby Parker is quietly ending its free Home Try-On program

After 15 years, Warby Parker's signature Home Try-On program will soon be kaput. The eyewear giant is discontinuing the try-before-you-buy service that made it famous at the end of 2025 as it expands its brick-and-mortar presence and leans into virtual tools, according to its Q2 earnings report from Aug. 7.Since Warby Parker's inception in 2010, shoppers have been able to order up to five frames to try on at home for five days. The process, whic…

Virtual tests are being introduced by Warby Parker as they distance themselves from brands that have killed off home try-on

The original publication of this story came from Modern Retail's sister site.At-home try-on programs may soon come to an end.During its quarterly...