Walmart’s $1.4 billion Vibe.co deal is a direct shot at Amazon’s booming ad business
6 Articles
6 Articles
DECRYPTAGE - Four years after its creation, this young company specializing in advertising on connected television will be bought for more than $1 billion.
Walmart’s $1.4 billion Vibe.co deal is a direct shot at Amazon’s booming ad business
Walmart’s biggest acquisition in two years is a signal from CEO John Furner that he is serious about his ambitions to challenge Amazon.com’s massive lead in the advertising space. The retailer said this week it will pay $1.4 billion to buy a French advertising-technology firm, Vibe.co. That company enables advertising through televisions connected to the internet and streaming content and, more crucially, focuses on enabling small and medium-siz…
Franck Tetzlaff, before landing in the video pub, had co-founded Doctolib. The platform that 40 million French people use to avoid spending twenty minutes on the phone with the secretariat of their dermatologist. He then piloted the technique at Frichti, the Parisian food delivery company that eventually got absorbed. Arthur [...]
ANALYSIS. Walmart announced the acquisition of Vibe, a platform specializing in advertising on connected television, founded in 2022 by two French entrepreneurs, Arthur Querou and Franck Tetzlaff (Doctolib). According to the Wall Street Journal, the transaction would be valued at about $1.4 billion. The exact amount has not been officially confirmed. Finalisation is expected by January 2027, subject to regulatory authorizations. The CTV, new gro…
Walmart has acquired Vibe.co, a self-service connected television advertising platform (CTV), for $1.4 billion, according to The Wall Street Journal. The purchase reinforces Walmart Connect, the advertising business of the retail giant, and follows Amazon’s wake in the monetization of streaming. The operation, confirmed on June 24, incorporates a tool designed for small and medium advertisers to plan, buy and measure television campaigns connect…
Walmart and Vibe.co have announced today that they have reached an agreement by which Walmart will acquire Vibe.co, a self-service connected television advertising platform (CTV) designed to simplify advertising for small and medium-sized enterprises (SMEs) and mid-size brands. The operation is subject to the usual conditions of closure, including the [...] The post Walmart reinforces its average retail with the purchase of Vibe.co appeared firs…
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