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Walmart develops AI tools to help suppliers better understand customer data

Summary by Digiday
This story was first published by Digiday sibling Modern Retail. Walmart plans to launch several AI tools for Scintilla, its first-party data platform for suppliers and merchants (previously known as Walmart Luminate before rebranding this year). These announcements come as Walmart Data Ventures — the division of Walmart created about five years ago to capitalize on its customer and inventory data — this week is holding Inspire, a conference in …

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Digiday broke the news in on Thursday, October 30, 2025.
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