Wagamama Launches New Summer Menu as It Says 'Food Is Life'

wagamama launches new summer menu as it says 'Food is life'

The restaurant says it is the most expansive launch since it was founded in 1992

Wagamama launches it ‘biggest’ marketing campaign in history

Wagamama has launched the biggest marketing campaign in its 33-year history, unveiling a new brand platform and menu aimed at emphasising “the emotional and cultural role of food in modern life”. The campaign, called ‘Food is Life’, is said to mark a shift in the restaurant chain’s strategy to focus on personalisation, freshness and nourishment across its menu and communications.  News of the campaign coincides with the introduction of a new sum…

Wagamama unveils 'biggest ever' marketing campaign

East Asian-inspired restaurant chain Wagamama is launching what it is calling the “biggest campaign” in its 33-year history, forming what it hopes will be a “bold culture shift.” Named ‘Food is life’, the hospitality firm’s new brand platform will be built around the belief that “food is more than fuel”, and that it can play a vital role in connection, comfort, creativity, and culture. Devised by London-based indie creative agency Breaks, ‘Food …

Wagamama launches biggest campaign to date - redefining what food means in modern life

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! Today marks a transformative moment in the evolution of one of the UK’s most iconic restaurant brands. wagamama has created ‘Food is Life’, its most powerful and expansive launch since it was founded in 1992. Built around a passionate belief that food is more than fuel – it’s connection, comfort, creativity,…