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Volkswagen to Kill Off Seat as Part of Restructuring – Report
Volkswagen is shifting investment to Cupra as the report says Seat would be phased out in an orderly, cost-efficient manner by 2029.
- On Friday, a 147-page Volkswagen report presented to the supervisory board proposed phasing out SEAT by the end of 2029. "The Seat brand will be phased out in an orderly and cost-efficient manner," the document states, while ensuring continued customer support.
- Volkswagen is restructuring amid intensifying competition from Chinese automakers, prioritizing Cupra's profitability over SEAT's legacy portfolio. Cupra grew 32.5 per cent last year to 328,800 vehicles, while SEAT sales shrank 17 per cent to 257,400.
- Cupra was spun off as a standalone sister brand in 2018, though both brands still share the Leon and Ateca SUV models. Originally a sporty designation from 1996, Cupra benefited from stronger market positioning while SEAT received fewer new models.
- While the phase-out remains unapproved, Volkswagen has reportedly removed SEAT from its strategic planning. The brand, established in 1950, transitioned to Volkswagen ownership in 1990 after Fiat ended their relationship in 1982.
- Volkswagen previously failed in 2011 and 2018 to purchase Alfa Romeo from Fiat Chrysler, attempting to position SEAT as a Spanish alternative. The restructuring reflects the group's long-standing portfolio streamlining efforts.
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133 Articles
133 Articles
In the context of reducing costs and cutting staff, which is more than 100,000 redundancies, a German publication has had access to a confidential plan which reveals the objective of closing Seat.
·Lisboa, Portugal
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INTELLINEWSReposted by 
Courrier international
Courrier internationalAccording to information that filtered into the German press, the Volkswagen group would consider stopping the production of the Spanish brand Seat on the horizon
Will it affect Cupra? The decision whether SEAT disappears in 2029 could be taken during the VW Council meeting, whose executives discuss a restructuring plan for Volkswagen.
·Mexico
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According to the German press, the Supervisory Board approved the recovery plan. The Wolfsburg Group focuses on the Cupra brand (ANSA)
·Rome, Italy
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Total News Sources133
Leaning Left11Leaning Right22Center11Last UpdatedBias Distribution50% Right
Bias Distribution
- 50% of the sources lean Right
50% Right
L 25%
C 25%
R 50%
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