Volkswagen and Bbdo Paris Celebrate 50 Years of the Gti

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For the 50th anniversary of the Golf GTI, the agency BBDO Paris (ex DDB Paris) called on the artist Mosimann to prepare a music with the sounds of this mythical car (klaxon that horns, door that slams, warning that sounds...). On the instructions of the influencer GMK, passionate about cars, Mosimann signs a sound that is so often said by his guest. A little lost at the beginning by the technical explanations and the automotive vocabulary of GMK…

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To mark the 50th anniversary of the Golf GTI, Volkswagen and its agency BBDO Paris launch a series of actions around the Retromobile show in Paris, from 5 to 9 February 2026. The brand will present a special edition, the Golf GTI Edition 50, surrounded by iconic models since 1976. The campaign aims to celebrate the model and its amateurs, through an approach combining communication, design and car culture. Photo credit: BBDO Paris A symbolic ann…