Colombia Conquers Cannes Lions: Gold, Silver and Bronze in Its Official Debut - PressReach

VML USA wins at Cannes Lions 2025 with honest creativity

“The difference wasn’t scale—it was the honesty of the idea,” said Sergio Leon, SVP Group Creative Director at VML USA, reflecting on the agency’s award-winning campaign at Cannes Lions 2025. Alongside Sebastián Cuevas, they shared how the turning point was a bold choice: to lean into simplicity and emotion rather than overproduction. In a creative landscape dominated by AI, data, and efficiency, the team chose to elevate human insight first. “T…

Colombia Conquers Cannes Lions: Gold, Silver and Bronze in Its Official Debut - PressReach

MADRID, July 4, 2025 /PRNewswire/ — In an unprecedented achievement, Colombia shone at the 2025 edition of the Cannes Lions International Festival of Creativity, the world’s most important event in advertising and communications. For the first time, the country officially participated in the competition and achieved a historic result: three Lions—one Gold, one Silver and one Bronze. The award-winning campaigns are rooted in a narrative that has…