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Vistar Media and Spotzi Partner for Unified Global OOH Targeting

Summary by Mediaweek
Vistar Media has announced a global data partnership with geomarketing company Spotzi, aimed at streamlining how marketers plan and execute out-of-home (OOH) advertising campaigns across international markets. The partnership integrates Spotzi’s audience data directly into Vistar Media’s global demand-side platform (DSP), offering marketers consistent and high-quality targeting capabilities in the US, Canada, EMEA, and APAC. The move addresses l…
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marcommnews.com broke the news in on Tuesday, May 20, 2025.
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