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Vi’s ‘Number Rakshak’ reunites lost devotees with families at Maha Kumbh Mela 2025

Summary by medianews4u.com
Mumbai: In alignment with the Uttar Pradesh Government’s mission to reunite lost pilgrims at the Maha Kumbh Mela 2025, leading telecom operator Vi (Vodafone Idea) introduced a unique initiative, ‘Vi Number Rakshak’. With over 66 crore devotees attending the world’s largest spiritual gathering, getting separated from loved ones—especially without a phone or the ability to recall contact details—posed a major challenge. Vi’s ‘Number Rakshak’ tackl…
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medianews4u.commedianews4u.com

Vi’s ‘Number Rakshak’ reunites lost devotees with families at Maha Kumbh Mela 2025

Mumbai: In alignment with the Uttar Pradesh Government’s mission to reunite lost pilgrims at the Maha Kumbh Mela 2025, leading telecom operator Vi (Vodafone Idea) introduced a unique initiative, ‘Vi Number Rakshak’. With over 66 crore devotees attending the world’s largest spiritual gathering, getting separated from loved ones—especially without a phone or the ability to recall contact details—posed a major challenge. Vi’s ‘Number Rakshak’ tackl…

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Campaign Brief AsiaCampaign Brief Asia

Vi and Ogilvy India's ‘Number Rakshak’ bracelets help reconnect pilgrims at Maha Kumbh Mela

In line with the Uttar Pradesh Government’s mission during the Maha Kumbh Mela, Vi and Ogilvy India have launched ‘Vi Number Rakshak’, a special initiative to help reunite lost pilgrims with their families. In the world’s largest spiritual gathering, being separated from loved ones without a phone or contact details can be overwhelming. Despite the presence of help, reuniting amidst the massive crowd and logistical challenges can be a daunting t…

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Campaign Brief Asia broke the news in on Friday, April 4, 2025.
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