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Vast majority of GenAI initiatives remain stuck in pilots - DecisionMarketing
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Vast majority of GenAI initiatives remain stuck in pilots - DecisionMarketing
Public Enemy’s anthemic Don’t Believe the Hype might be nearly 40 years old but it seems the sentiment could not be more fitting for modern marketers, with a new study exposing a major AI roadblock, as 94% of CMOs are yet to advance their GenAI maturity, due to scattered initiatives, insufficient capabilities, and cautious leadership. On the plus side, according to McKinsey’s State of Marketing Europe 2026 report, those who have matured their Ge…
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