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Using internal data to craft compelling, unique content
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Using internal data to craft compelling, unique content
Data is valuable because it gives us proof that the universe we are using to craft our story is the right one. We often hear that we should start our pitch with either a story or a number. I understand the directive, and I’ve used it many times, but that’s just where the real work starts. Numbers themselves should tell a story. Even if we find the largest number that would make it a no-brainer to purchase, it might not move my customer. For exam…
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