Using Gen AI for Early-Stage Market Research

Using Gen AI for Early-Stage Market Research

Generative AI, particularly large language models (LLMs), offers a promising new tool for early-stage market research by simulating customer responses to product concepts. This can allow companies to draw conclusions similar to those they’d obtain by survey customers or conducting focus groups, but with much less time and expense. Although LLMs can provide cost-effective and rapid insights, they still require fine-tuning with proprietary data to…

LLMs Lie. Here’s How to Keep Them Honest

Watch the videoIn the last video, we went through the basics of training large language models and, really, machine learning as a whole. If you didn’t catch every detail, don’t worry — you weren’t supposed to. The goal wasn’t to make you an AI research scientist in twenty minutes but to give you just enough context to see where everything fits together. We touched on transformers, training objectives, and how LLMs don’t learn like humans. That l…