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USAA TV Ad Strikes a Patriotic Chord, Performs +30% Above Linear Norm
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USAA TV Ad Strikes a Patriotic Chord, Performs +30% Above Linear Norm
Advertisers use a variety of techniques to make sure their ads resonate with audiences and are memorable enough to spur action. Patriotism has been a one of the key themes so far this year, and in May, USAA harnessed that to successfully break through with audiences, according to MarketCast’s analysis of the top linear TV ads for the month. USAA's "Wore This" ad shows people from all walks of life donning their military uniforms, and explains ho…
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