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Upmarket was the way to move :: Now Smell ThisBlueskyRSSTwitter

Summary by nstperfume.com
Just a year ago, Nest was all about accessible luxury. The premium fragrance brand, best known for its home candles and diffusers, expanded its line into body sprays that launched at Ulta Beauty for $39 – a category that’s been booming thanks to younger shoppers. But in May, the 17-year-old brand decided that upmarket was the way to move, wiping its Instagram feed clean and replacing it with its new Voyages collection of fine perfumes sold for $…
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nstperfume.com broke the news in on Friday, July 25, 2025.
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