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Muscat · MuscatOman-based fragrance house Amouage...continues to make its mark as a dynamic force in global high perfumery. The brand reported retail sales exceeding $200 million in the first half of 2025 (H1 2025), a staggering +60% year-over-year (YoY) growth, marking the strongest six-month performance in the brand's history. From fast-paced growth in the Middle East to sell-out launches in high-concentrated collections, the company’s results underscore a d…Read Article
A dynamic force :: Now Smell ThisBlueskyRSSTwitter
Hamamatsu · HamamatsuOfficially launched June 15, Poupon Pure is a culmination of six years of pheromone-inspired research that recreates the newborn aroma with a balanced blend of floral and fruity notes. In cooperation with doctors from Hamamatsu University School of Medicine’s affiliated hospital, as well as pregnant and postpartum women, researchers collected scent samples from the heads of about 20 newborn babies, from which they identified 37 scent components.…Read Article
The heads of about 20 newborn babies :: Now Smell ThisBlueskyRSSTwitter
Longevity“In luxury, in particular, there’s an emphasis on longevity,” said Ariel Ohana, managing partner of investment bank Ohana & Co. “There’s a trend of reviving all brands. The first wave, even before fragrance, was in leather goods. And I think a lot of what we’re seeing in fragrance is actually inspired by what’s been done in leather goods, and some successes.” — Read more in What’s old is new again: Why centuries-old fragrance brands are undergoi…Read Article
