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London, England · LondonJust a year ago, Nest was all about accessible luxury. The premium fragrance brand, best known for its home candles and diffusers, expanded its line into body sprays that launched at Ulta Beauty for $39 – a category that’s been booming thanks to younger shoppers. But in May, the 17-year-old brand decided that upmarket was the way to move, wiping its Instagram feed clean and replacing it with its new Voyages collection of fine perfumes sold for $…Read Article
Upmarket was the way to move :: Now Smell ThisBlueskyRSSTwitter
Massachusetts · MassachusettsHappy Almost-Friday and happy World Emoji Day! It’s also the World Day for International Justice and David Hasselhoff’s birthday. What fragrance are you wearing? Yesterday my plan was to head north to spend a few days at a lake in Massachusetts; instead, a minor family emergency (all settled now!) derailed me just as I started to get my suitcase in the car. Today, I’m trying again. With any luck, I’ll be off the internet most of the day and happ…Read Article
