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Upgrading Nike's Direct-to-Consumer Conquest
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Upgrading Nike's Direct-to-Consumer Conquest
This article was originally published in 2023 and was last updated June 13, 2025. Tension: We want deeper brand relationships, but still chase mass-market reach. Noise: Growth playbooks focus on metrics—engagement, impressions—over emotional connection. Direct Message: The future of consumer loyalty isn’t scale—it’s intimacy, powered by data. Learn how we uncover deeper insights with the Direct Message Methodology. In a retail world dominated b…
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